ABOUT

Concept
Developed a print-led swimwear and resort capsule, exploring how a single bold print can translate across multiple product categories while maintaining a clear and cohesive brand story.

Execution
Created original print artwork and applied it across a curated capsule including swimwear and resort pieces. Defined key shapes and proportions to ensure versatility and commercial appeal. Used AI-supported visualisation tools to bring the collection to life pre-sampling, enabling fast decision-making and clear communication of the final product direction.

Results
Demonstrates an end-to-end design approach - from concept and print development through to fully realised product - combining creative direction with commercial thinking and modern digital tools.