ABOUT

Concept
Explored how runway trends can be translated into clear, commercially relevant direction for lingerie and nightwear.

Execution
Analysed key runway looks and identified relevant themes, focusing on layering, texture and the balance between femininity and ease. Translated these insights into a cohesive direction, including product concepts, colour, materials and styling. Developed a clear story that can be applied across categories, from lingerie to lounge and sleep.

Results
Demonstrates the ability to move from inspiration to structured product direction, creating collections that are both trend-aware and commercially viable.