Corrie MacDonald Freelance Creative Lead & Senior Designer

ABOUT

Concept
Developed a print-led lingerie and swimwear capsule inspired by vintage textile references, exploring how a single print can translate across multiple product categories while maintaining a cohesive identity.

Execution
Created original print artwork and applied it across both lingerie and swimwear, defining key shapes, proportions and styling direction. Used CLO3D and AI-supported visualisation to develop and present the collection before sampling. Carried the process through to technical packs, ensuring designs are considered from both a creative and production perspective.

Results
Demonstrates an end-to-end design approach from inspiration and print development through to product visualisation and technical execution. Shows the ability to work across categories while maintaining consistency, clarity and commercial relevance.

MADEIT CREDITS

Who pooled - From Print to Product Swimwear & Lingerie Capsule