Corinne Feight
VP, Associate Creative Director
ABOUT
Sick Beats by Woojer is the world's first music-powered airway clearance vest for cystic fibrosis (CF), using soundwave therapy to merge the music that kids love with the daily treatment they need via Spotify's platform. Starting with Woojer's consumer vest, a new haptic vest was designed for CF use by adding additional transducers, optimising lung placement and boosting the 40 Hz output. An AI-enabled sniffer was used to search 30 million songs in the Spotify library for therapeutic frequencies, identifying thousands of 40 Hz songs for use with the Sick Beats vest.
MADEIT CREDITS
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WoojerClient
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Aaron StackProduct Engineer -

Area 23Advertising Agency -

Cassandra BullExecutive Producer -

Christine AniskoDirector -

Dave AdlerCreative Director -

Eduardo TavaresCreative Director -

Frank LaPortProduction Lead -

Jason GraffCreative Director -

Jen MaProject Manager -

Kristen BellAssociate Creative Director -

Miona MuiProject Manager -

Tim HawkeyChief Creative Officer -

D&AD -

Juan WoodburyExecutive Producer -

Elliot LangermanCreative Director -

Fred LevronChief Creative Officer -

Corinne FeightAssociate Creative Director -

Pamela SavageCreative Director -

Arthur DaraujoAssociate Creative Director