ABOUT

Pasta Shop Branding 
Pasta Shop operates as an extension of Il Classico, an Italian restaurant located in Western Romania. It was established to offer fresh and dry pasta for purchase in-store or through delivery, locally. There are plans to transform it into a bakery school soon.
About Pasta Shop & Il Classico
Il Classico restaurant is a family endeavour that began six years ago when Davide and Bianca, the owners, met in northern Italy and established a family together. With their certified background in Italian cuisine, they prioritize high-quality ingredients and overall dining experiences. Every dish that comes from their kitchen is meticulously prepared to meet their exacting standards, reflecting their passion for Italian cuisine, much like their own family's devotion to it.
Logo
While I wasn't initially tasked with adjusting the Il Classico logo, I needed to ensure it harmonised with the new Pasta Shop design. To achieve this, I maintained the casual feel of the lettering, giving it a more brushed appearance, and incorporated illustrated tiles to create a cohesive look. 

The tile illustrations were originally intended for Il Classico, and as Pasta Shop operates under the Il Classico umbrella, it adopted a similar aesthetic to maintain continuity.
Initially, the customer requested the tiles to serve as central elements in their printed materials for packaging, partnerships, and events. They were also intended for potential use in print or interior decor within the shop. Considering the restaurant's ties to the northern culture of Italy, I designed the tiles to align with its Nordic ambience. This region is characterized by earthy tones, predominantly browns and blues, reflecting the local climate, flora, and lifestyle.