ABOUT

BRIEF

To deliver a complete rebrand of the business, with the exception of the Logo. As a global business with a presence in Asia, the Americas and the Middle East, I needed to work closely with all markets to ensure messaging and photography worked in those territories.

BUILDING THE BRAND

I initially created a new set of brand guidelines, a responsive website (with the build outsourced), photography styles, colour palettes, templates for presentations, typography, iconography, data styles, digital communications, design for brochures and internal branding for HR. I conceptualized and designed the rebrand with a team of designers under my direction, implementing the new brand across the global business. During this 8 month project, I had also run the day to day work coming through the studio and work with teams globally on new pitches.

DELIVERED

New brand
Website
Social media branding
Marketing
Internal branding
Brochure design and layout
Brand and design guidelines
Internal and external emails
Photography library
White paper designs
Iconography
Screensavers