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The ISFFC 2024 (International Short Film Festival of Cyprus) visual identity features a playful concept inspired by the festival’s unique setting: Limassol's iconic Hero Square and the open-air experience it offers to visitors.

For 14 consecutive years, the Cyprus Department of Contemporary Culture and Rialto Theatre have hosted the ISFFC in this historic square. During this time of year, the surrounding traditional tavernas come alive, bustling with film lovers who gather before and after screenings to converse under the stars and share their meals with the numerous cats that define the square.
The 2024 visual identity draws inspiration from this enchanting atmosphere, establishing a cat’s face surrounded by stars as the festival’s main image. The cat’s square-like design reflects the top-down view of Hero Square itself, along with its iconic rectangular kiosks that have stood for nearly a century. This geometric design also creates a clever visual link to the QR code, an element specifically requested by the festival’s art directors.

ace of bunnies developed every aspect of this campaign, spanning both print and digital media. The work includes the design of posters, flyers, invitations, T-shirts, tote bags, and the festival catalog, as well as engaging digital assets like animated promotional videos for TV, web, and social media platforms.