ABOUT

Strepsils believes that life should never be interrupted by respiratory conditions. With different lead products across global markets, the 70-year-old throat medicine brand wanted to convey its purpose in a consistent, creative and effective way – and sought our help in making it happen. In partnership with Havas Germany, we needed to bring Strepsils' brand position to life by highlighting its ability to provide empowering relief that consumers can trust and feel. 

Our first challenge was to establish the strategic design principles that would underpin the overarching creative approach. Taking the duality of science and humanity as our focus, we anchored our design in the areas of balance, depth and movement. All creative assets were designed to reflect the inquisitive, reliable and compassionate attributes of the Strepsils brand.

Our design principles served as the creative springboard for a comprehensive set of guidelines, covering everything from brand behaviours, digital and motion to photography, typography, illustrations and use of colour. These give the Strepsils team the opportunity to apply the brand consistently across the entire product portfolio, and to tell the Strepsils story in a more compelling way than ever before.