ABOUT

We worked with marketing company Cake to design and
develop the concept for Paddinton 2.

The brief was to raise awareness and generate a social media buzz around the release of
the film. This was created through the design and development of pop up books which were placed in iconic areas of London.

The concept came from the original pop up book which was created for the film. The assets we had to work with were those from the books artwork and therefore drove some of the scenes. We worked with contractors and the client to ensure the scenes reflected the film and attracted the correct target audience. Interactive elements were introduced through sound bite buttons and games to encourage visits to all 5 scenes around London.