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With a global presence and 188-year history, Havas has established a reputation as one of the world’s leading communications groups. Whether a client’s looking for award-winning creative, media or brand experience, Havas is perfectly placed to advise and deliver.

In July 2022, Havas sought our help in clarifying its brand architecture, reinvigorating its visual identity and helping leverage the brand as the meaningful business asset it really is.

Our work with Havas began with a diagnosis. It was clear that rather than change the Havas positioning, purpose or vision, we needed to amplify these brand elements, along with the Havas name and Village philosophy. This would require a unified brand architecture that put the focus back on Havas, clarified the offer, better reflected the needs of clients, and offered a simplified and more integrated customer journey.

The new brand architecture elevates and protects key brand differentiators, like the Havas Village. The Village embodies the Havas spirit of integration and togetherness by uniting its 72 offices or ‘Villages’ while offering flexibility to personalise by city or region and incorporate local character according to market context and influence.

The refreshed Havas brand conveys positive movement and balances the premium quality and sophistication of the existing brand with a new sense of dynamism and modernity. To elevate the visual identity, we optimised the distinctive Havas red, created a new characterful logotype, introduced new supporting typefaces and revised the approach to graphic elements like photography and colour.

A 25-degree angle was introduced to signify positive momentum; the angle stems from the marque itself but runs into the wider design system to provide a robust and flexible framework for brand expression.

The new brand was unveiled by Havas CEO Yannick Bolloré on 13 June 2023. The reinvigorated brand is being deployed globally across all touchpoints and channels – from the global website and social channels to printed materials and Village environments. The brand evolution was supported by a comprehensive brand book and set of guidelines.