ABOUT

Modern lifestyles often mean more heartburn, and symptoms of heartburn have increased by 50% across the globe in the last decade. Gaviscon offers a solution that is completely unique which means those who suffer can have the freedom to ‘taste life without hesitation’.

We worked closely with Havas London to bring this new positioning to life. A set of strategic design principles were established in order for us to create a refreshed and confident new Brand World for Gaviscon. Not a single Brand element was left untouched. We created a completely new logo and bespoke typeface, aptly named ‘Gavisans’, in order to reinforce Gaviscon as an approachable and reassuring everyday hero. The iconic ‘Gav the fireman’ has been brought into the 21st century for use primarily in comms.

The integration between Conran Design Group and Havas London has resulted in a Brand World that allows Comms and Branding to live together. The new brand principles allow the quirky and playful nature of the brand to thrive in advertising, whilst being carefully underpinned by a Brand framework that promotes confidence and trust. Gaviscon can now be bold and engaging for the consumer, breathing new life into a fairly untouched part of the RB portfolio.