ABOUT

Following the merger of Tilney and Smith & Williamson, Evelyn Partners became one of the UK's largest wealth management and professional services firms, offering everything from financial planning to private wealth management.

Knowing that its brand needed to reflect both its heritage and its ambitions, Evelyn Partners asked Conran Design Group to develop a visual identity that would speak to its new name, values and rearticulated purpose – 'to place the power of good advice into more hands'.

The new identity needed to feel established but energetic, aspirational but accessible, and elegant but dynamic. The colour palette was chosen to reflect the brand’s premium positioning and provide standout in a crowded market; the bespoke lower-case logo was designed to feel modern and elegant, evoking a sense of trust and reassurance in audiences.

“One of the biggest challenges was conveying a brand that feels human and collaborative but also capable of delivering a performance edge. We wanted to acknowledge the heritage of both companies…. but bring that into the future. You can’t underestimate the power of branding in driving pride and engagement, both internally and externally.” 
Simonetta Rigo, CMO, Evelyn Partners