ABOUT

CHALLENGE
Founded in 1957 by Sir Terence Conran, Conran Design Group is Havas’ flagship brand and design agency.

With a distinctive new proposition and enhanced global offer, the business needed a brand that would drive differentiation and offer more playfulness and flex. The new brand needed to feel big, bold and playful; confident and human but joyful and optimistic at the same time.

SOLUTION
The agency’s new proposition – we use thoughtful design to inspire progress for people, business and society – influences every element of the new identity.

The iconic, rounded marque, with the D at the centre of the C, places design at the heart of everything – as foundational to business as it is to life; it’s designed to deliver cultural iconicity and reflect an outward-looking perspective and attitude to the world around us.

Bold photography elevates and celebrates the craft of thoughtful design and captures the regional character of Conran Design Group’s global locations.

IMPACT
— 168% increase in traffic to Conran Design Group's website (July–December 2023 versus July–December 2024).

— 48% increase in Conran Design Group’s LinkedIn following post-rebrand, from 7,114 in March 2024 to 10,524 in March 2025.

— 168% rise in engagement on LinkedIn (July–December 2023 versus July–December 2024).

— Significant press coverage, including in It’s Nice That, Transform Magazine and World Brand Design Society.

“CDG’s reinvigorated identity reaffirms its legacy and propels it into a new era of creativity and impact,” Amelia Nash, Author at PRINT Magazine