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Store 01 Styling. Swyft Home, the direct-to-consumer "sofa-in-a-box" brand, was moving into physical retail and needed its first store to translate a slick online identity into a tactile, in-store experience that showcased the range and felt photo-ready for launch. My approach was to bring each room-set to life styling rugs, accessories and soft furnishings to dress the shop so every setting looked its best and gave customers the feeling of owning it and sourcing props to complete the dressing throughout. The result was a cohesive, on-brand showroom that gave Swyft's product a physical stage its online model couldn't, and led to an ongoing relationship styling further stores as the brand scales.