A client approached me after hearing about my design work from a friend. She was looking to start a mobile holistic business in Sheffield and was needing a complete branding service. We both agreed on a botanical spa inspired identity and the brand had to be something friendly, warm and approachable with a modern feel to appeal to both the younger and older target audience.
White Iris is a luxury mobile holistic and beauty therapy service specializing in aromatherapy, massage and reiki healing. White Iris derives It’s name from the Iris plant which in turn takes It’s name from the Greek word for rainbow. This connection led me to use the rainbow arch as the visual identity of the branding, focusing predominantly on the shades and tones of the colour orange to show the warmth and positive energy that holistic therapy provides.