Connie Black
Production Manager
ABOUT
Even though plant-based is fast becoming the 'new normal' in many pockets of society, nobody likes change. It's scary and uncomfortable. So instead of talking about The New Normal, Oatly created THE NEW NORM&AL SHOW. Its two protagonists, Norm & Al, are a couple of oat drink carton puppets who are struggling to navigate the world of plant-based eating. The ampersand became the perfect Trojan horse for calling plant-based the new normal, therefore managing to avoid the phrase altogether.
MADEIT CREDITS
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Oatly Department of Mind ControlClient
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Alexander PerkinsVoice-Over Artist -
Alice GosnellHead of Marketing -
Andrew JohnsCopywriter -
Andrew JohnsSenior Copywriter -
Andy GentSet Designer -
Andy JohnsCopywriter -
Anna HäggströmProject Manager -
Bethany LevyLead Animator -
Björn LindénArt Director -
Chris SwaineSound Designer -
Christian StegemannHead of Marketing -
Conor FinneganFilm Director -
Cosima RichardsonProject Manager -
Ethan LawrenceVoice-Over Artist -
Heather WrightAgency Producer -
Ivana MedoProject Manager -
Janet SmithFilm Producer -
Lauren HumphreySet Designer -
Michael LeeCreative Director -
Mike BellExecutive Producer -
Nexus Studios LondonProduction Company -
Oatly Department of Mind ControlAdvertising Agency -
Peter EllmoreDirector of Photography -
Rebecca ArcherFilm Producer -
Richard EganMusic Composer -
Rob GodfreyProject Manager -
Rob WitcombVoice-Over Artist -
Rory ShawSound Designer -
Sacha DanjouTechnical Lead -
Tim Cherry-JonesLead Character Designer -
Tinny OhlssonProject Manager -
Tobias FouracreCharacter Designer -
D&AD -
Connie BlackProduction Manager