Images in advertising have a bigger impact on our emotions than we may realise. But when brands set
Images in advertising have a bigger impact on our emotions than we may realise. But when brands set
Martjie Louw February 19th, in the afternoon
I was wondering how you would prevent brands' advertising from starting to look alike when using this neuro testing technology?. E.g. if the preferred colour for a car in a print ad is red, and there is a preferred car angle, and a specific type location, would it not open for brands to start looking too similar?