ABOUT

The client
Cushman & Wakefield is a privately held commercial real estate services firm. Founded in 1917, it has 250 offices in 60 countries and 16,000 employees

The venue
The Martinez Hotel, Cannes, Fr

The project
Three hundred sixty delegates were briefed at a 2 ½ day conference in Cannes.
The conference included presentations, speeches, Word Cloud, and audience interactivity.

The challenge
The decision to incorporate interactive iPad technology in the event was taken to provide a way of consolidating all of the event information and activities into a single branded app and make participants feel included in the programme flow.

The solution
Concise worked closely with the brand to provide an intuitive and interactive experience for the delegates during the event.

Concise provided

• An updatable agenda
• Biographies of all delegates
• A messaging tool for delegates to communicate with each other
• Voting with real-time result display on the main screen
• A moderated ‘Ask a question’ functionality that enables questions typed by participants to directly reach the speaker and be displayed on the main screen, replacing traditional Q&A sessions.
• Wordcloud – Used extensively by guest speakers to gain immediate audience perspective on key topics and trends.
• Push presentations – PowerPoint style slides delivered directly to the iPads and controlled by the presenter
• Note taking – supported by a Blue Card which prompted note taking and help to spark ideas from the presentation. Notes were automatically emailed to the delegates at the end of the event
• Event feedback – captured in real-time and provided to the organisers
• 360 iPads
• Secure WiFi network
• Technical support on site

The results

• The application was used by 100% of delegates attending
• Over 80% of delegates completed event feedback form

The client feedback:
‘Thank you for the excellent support that the Concise team have given us over the last few months developing and delivering what we think has been our most successful Partners’ conference to date. The planning and development of the interactive sessions was worth every effort. I know that the audience really enjoyed using the iPads and interactivity at the conference.

An amazing team effort – where we should all be very proud of the final performance. Please pass on our thanks to all the Concise team.

We’ve set a new standard where I think we will be wanting to use this level of interactivity for all our meetings!’

Partner, EMEA Marketing
Cushman & Wakefield.