ABOUT

The project

The Leadership Conference is the opportunity for the 220 senior global management of AkzoNobel (One of the world’s leading industrial companies, active in Decorative Paints, Performance Coatings and Specialty Chemicals.) to come together to review key business strategies and initiatives.

The challenge
AkzoNobel wanted to not only make best use of technology to increase interaction, during the three days of the conference, but also needed the attendees to fully embrace a key HR initiative to drive cultural change throughout the global organisation.

The solution
Concise and Imagination worked closely with the internal communications team at AkzoNobel to create a fully interactive on-brand iPad app. This replaced all printed conference collateral and therefore allowed fuller flexibility, providing attendees with an interactive agenda, welcome information, health and safety considerations and a number of interactive tools.

Participants were able to log questions at any time, during the 3-day conference, making for improved Q&A sessions and allowing the management team to follow-up on un-answered questions post event.

The system also facilitated dynamic voting and the creation of word clouds which increased interactivity and detailed presentations were viewed using the iPad allowing information to be shared in a more meaningful way.

Feedback was provided at the end of each day, via a detailed form, which allowed the sessions the following day to take on board specific requests and tailor the meeting to the needs of the audience.

Lastly, the iPad app allowed each participant to endorse the all important new HR initiative which has since ensured a global commitment to this project.

Concise provided

• Welcome information including floorplans and Health and Safety documentation
• Delegate and speaker biographies
• Updatable agenda
• Interactive Voting with real-time result display on the main screen
• Push presentations – PowerPoint style slides delivered directly to the iPads and controlled by the presenter
• Note taking – Notes were automatically emailed to the delegates at the end of the event
• A moderated ‘Ask a question’ functionality that enables questions typed by participants to directly reach the speaker and be displayed on the main screen
• Count me in – bespoke module to support the HR initiative where delegates could submit the text ‘Count me in’ to the main screen. This was displayed as a scrolling ‘Twitter’ style feed with numerous handwriting fonts.
• Event feedback – captured in real-time and provided to the organisers daily
• Word Cloud – Participants could enter words describing their opinions which were automatically displayed on the large screen in a creative format
• 230 iPads
• Secure WiFi network
• Technical support on site

The results
AkzoNobel were delighted with the solution and the ‘can do’ approach of the Concise team.

Over 90% of participants found the iPads not only really helpful, but deemed them to have a positive impact on the conference.

All of the delegate notes and relevant presentations were emailed to each participant some 2 hours after the conference closed further demonstrating the efficiency of the system.