ABOUT

In 2018, the advertising Portuguese world was abuzz with excitement when Pedro Bexiga and Marcelo, two trailblazing creatives, announced their departure from the Havas group to embark on their own entrepreneurial journey. Little did they know that their decision would lead to an encounter with the man himself – Jacques Séguéla, the iconic founder of Havas Group and one og the most famous creatives in the world. Invited to lunch in Paris by the advertising titan, Bexiga and Marcelo were treated to a masterclass in agency creation that would shape the course of their future endeavors. Five years (and a half) later, with Coming Soon (the agency that the duo founded) being named the Portuguese indie agency of the year (at the El Ojo de Iberoamerica), Pedro and Marcelo decided to pay another visit to Monsieur Séguéla, reflecting on those legendary pieces of advice once more.