ABOUT

PRINT: 4 COLOUR UV LITHO + SELECTIVE WHITE OVER RUB REMOVABLE LATEX
Working for the Telegraph Group, Colour Five and Celloglas launched a unique print effect, used by Kia on the back cover of the Saturday Telegraph Magazine. To increase dwell time and encourage interaction with the advertisement, a scratch-off panel featuring the by-line of “Scratch the Clichés” was printed over the ad on the back cover - effectively doubling the advertiser’s print area.