ABOUT

New Audi TT pre-launch teaser/anticipation-builder campaign – Press, Digital and DM. No budget – the font cost £22. Logo already existed hi-res on their database. No up-sell needed – the car already had a 6-month waiting list. No imagery – imagery embargo from Germany. 'Best Regional Press Ad of the Year' – Campaign Magazine 2006. '5th Best Regional Press Ad of the Decade' – Campaign Magazine 2009.