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The Festival was a 2 day event open to the public where they had the opportunity to attend a variety of live interviews, talks and discussions featuring a list of inspirational speakers. The Festival included a colorful beauty hall with 3 make-over stations, the Vogue Cover Shoot area, Vogue Shop, Vogue Cafe and the Media Wall. The Festival also included the Vogue Mentoring Panels where visitors could meet with the industry experts for personal advice about fashion journalism, design and modeling.
The challenge of this project was to express the Vogue identity in the unique architecture of the Queen Elizabeth Hall. We transformed the appearance of the faces, sleek geometric lines, colorful iconic imagery, as well as reflective and textured gold finishings.