Colenso BBDO Auckland

ABOUT

Concept
Spark is New Zealand’s largest and most established telco. In 2017, we launched a new creative platform – Little can be huge. Whether it’s a little extra value that adds up for their customers, a little call that turns someone’s day around, or the huge opportunities that a little connection can unleash, ‘Little can be huge’ is a versatile platform for a company that shows up in every facet of New Zealand life.

Execution
One of the launch films for Little can be huge was ‘Celebrate Every Family’ - an emotional story about a single mum and her 10-year-old boy, in the weeks leading up to Father’s Day, A story that shows how a little thought and a little research can make someone’s day.

Results
Since launching in August 2017, Spark has seen record results. The campaign achieved cut-through 42% above industry norm. A campaign engagement score of 26.4% (against an industry norm of 1-2%) And resulted in a 20% lift in Spark’s Brand Strength Score. All leading to some of the best sales results in Spark’s 30-year history.

Date created: August 2017 2017-08-01T00:00:00+0100
Date published: 14 February 2018 2018-02-14T21:02:45+0000

AWARDS

EPICA Award - Bronze

MADEIT CREDITS

  • Camilla MazzaferroProducer
  • Christopher RiggertDirector
  • Dan WrightExecutive Creative Director
  • Frith Wilson-HughesCommunications Manager
  • Jack HutchingsEditor
  • Levi SlavinChief Creative Officer
  • Mike DavisonHead of Art
  • Mylene OngHead of Strategy
  • Natasha GillAgency Producer
  • Nick WorthingtonCreative Chairman
  • Renata GordonSenior Account Director
  • Ryan ButterfieldSenior Account Manager
  • Shane TaipariSound Design
  • * Colenso BBDO
  • * Karen BrysonExecutive Producer
Annual 2018 BronzeLittle Can be Huge 'Celebrate Every Family'Advertising: TV Project featured: on 1st February 2018 Contributor:

Colenso BBDO has been a Contributor since 21st March 2018.

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Little Can be Huge 'Celebrate Every Family'

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