ABOUT

Living the glory of its existence over 110 years, The Calicut Cosmopolitan Club has carved its own niche in the history
through their hospitality and acting host to the cream of people. However, with the present identity being unchanged
from its inception, the club fails to effectively communicate and connect with the people who experience the best of
today’s time. The objective of the proposed project would be to refresh the existing brand identity by transforming the present values into a new age, modern and sophisticated identity that would connect their audience more effectively. This would further enable the organisation to add novelty along with their hospitality service and mark the responsibilty of the present management committee in enabling their fellow members in experiencing the evolution of the club that matches today's lifestyle and fashion. This change would also effectively communicate the club’s history and their values to potential new members and visitors without an
added requirement of a rigorous marketing activities.