ABOUT

We wanted to create a sense of fun and energy for this premium dried fruit and nut snack specialist whist presenting the product as premium quality. 

To support the launch we developed an ongoing social media campaign –  #TasteHappiness. The campaign, which is boosted by both B2B and B2C PR, aims to leverage the brand’s new fun and energetic identity and communicate how the product range can bring a little taste of happiness to a busy day. In just the first week of launch activity Cognition achieved widespread trade PR coverage across the foodservice and packaging media with social media traffic continuing to grow, on average, by 75% each week.

We were tasked by Cranberry to create two elements to their website that would cater for both B2C and B2C audiences. The two sections needed to link together, but feature different information that would specifically resonate with the two different target audiences.

Our approach broadly included:
• Incorporating B2C elements that featured more ‘fun’ brand messaging and a regular blog that contains a wealth of useful information, ranging from facts to recipes
• Creating Your Cranberry – a specific section on the site that’s dedicated to enable customers to interact with Cranberry, give their feedback and enter competitions

We’ve also produced a wide range of collateral for Cranberry, which so far includes:
• Grab bag packaging  • Skinny bag packaging • New pop up stands for shows • Social media banners • Business cards • T-shirts