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This Easter, Whitworth’s and Cogent Elliott are encouraging people to ‘bake themselves the best Easter ever’! This first campaign for Whitworth’s utilised both ASDA media (recipe cards in store, ASDA magazine advertorials and proximity 6 sheets at key entrance points) aswell as national press with the likes of BBC Good Food, Chat, Pick Me Up, Soap Life and What’s On TV. The objective was to increase sales of brown sugar by inspiring shoppers with delicious uses for our sugars. The headline used was ‘Let’s bake it the best Easter ever’ and we heroed a special Easter recipe that anyone can make in media targeted at ASDA shoppers specifically – Hot Cross Cookies. The campaign was further supported on the Whitworth’s website and our ever-popular Twitter page where followers have been submitting their favourite Easter bakes.

It was a fun and friendly campaign showcasing Whitworth’s new strapline ‘Helping life taste happy’.