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Cogent Elliott has bolstered the redspottedhanky brand with the development of a new TV advertising campaign, screening across national television channels in March.

The ‘Be a Happy Bunny’ campaign highlights the real benefits and savings to the consumer of using the travel retailer to book trains, and offers a direct comparison with leading competitor, the trainline.

The advertisement, created by our creative team Craig Wood and Sam Armistead, features much loved British comedic actor and writer David Mitchell as the voice over, and the animation centres on redspottedhanky’s bunny mascot, who communicates the brand’s consumer savings. Incorporating the personality and humour of the brand, the light hearted creative campaign comprises of one 30 second ad and two 10 second ads.

Our CEO, Mike Phillipson, comments: The new campaign has been a collaborative process - working with redspottedhanky, Seed, Condiment Junkie and David Mitchell.”

Gareth Woodhouse, director at redspottedhanky said: “We are pleased that we are reigniting our TV presence with an even stronger campaign and message. The TV advertisement works well to promote our offering to the public and is in keeping with the fun and quirky nature of the brand.

“We continue to offer competitive bookings for our customers from rail fares, flights, hotels and car hire, and are proud to be the first travel website to offer loyalty points so that people can get more for their spending.”

The campaign launched on 1st March on across national terrestrial and satellite channels for one month.

The TV campaign forms part an integrated digital, e-marketing, press, social media and PR programme being delivered by our team here at Cogent Elliott.