ABOUT

Bus advertising’s inherently large format lends itself perfectly to the kind of ‘tell it like it is’ tonality of WD-40, allowing for big, bold, confident statements. Like buses, it just works. If something in life ‘sticks’, you can call on WD-40, just as you can depend on the bus service if your car breaks down.

As WD-40 is a go-anywhere product that everybody will use either regularly or from time to time, getting a clever, memorable message on buses – with the obvious parallels the medium offers and where it’ll be seen by all walks of life – is ideal. The fact that this message says the right things to its core motor enthusiast audience while also being accessible to everyone from 6-60 is a bonus.