ABOUT

We have been tasked to create a social media campaign to support The Snowman™ and The Snowdog brand over the Christmas period, primarily utilising Facebook.

Our appointment was made without a pitch.

We will create and manage the festive Facebook campaign, amplifying brand events such as The Snowman and The Snowdog Christmas campaign at intu Trafford Centre, engaging an audience in Christmas activities/UGC and of course building excitement to the screening of The Snowman and The Snowdog on Channel 4.

Our work begins immediately on the campaign, which launched on 6th November and will run until the end of the year.

Penguin’s Brand Manager, Damian Treece, commented on the appointment, “Cogent demonstrated such passion for this work and our brands. The Snowman and The Snowdog is a cherished story in Penguin’s IP portfolio, we believe the campaign will have something for those who already know and love the book and animation, as well as serving to introduce new parents and children to its magic”.

Lucy Hudson, Business Unit Director, at our London office, said ‘What a thrill to be working with such an iconic brand – I can’t wait to get started and can’t think of a better client to be working with over the Christmas period!”.