ABOUT

September marked the highly anticipated reveal of Land Rover’s New Discovery Sport in New Mexico and here at Cogent HQ, we’ve been in on the action.

Over the past 12 months, our Land Rover team has produced a suite of assets that have been rolled out globally in Combined Reveal and Specifications Brochures, Dealer Pocket Guides, Colour and Trim Presenters, Retail POS Graphics… and the management process of creating the New Discovery Sport section on websites and microsites across 22 global markets. Our assets have also been used to produce above-the-line outdoor posters for a supersite and hundreds of smaller outdoor sites in Paris - where the vehicle will have its Motorshow debut on 2nd October 2014.

We produced over 475 photographic assets for the reveal with location shoots in France and Oxford and over 90 days spent shooting in studio at our sister photographic company, Junction Eleven.

Catherine Owen, Business Unit Director for Land Rover commented “The New Discovery Sport is a truly versatile and capable compact SUV and our team performed a crucial role in helping to successfully launch the vehicle.”

To celebrate the reveal and the vehicle’s Paris Motoshow debut, we brought a continental flavour to our Midlands HQ, in Meriden. A pop-up coffee shop in reception greeted us with French waiters, coffee and délicieux croissants!