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The Money Shop ran a new TV commercial in December 2014 and January 2015, to support the launch of the brand’s new Personal Loan product. The national TV campaign will be supported by press and regional 6-sheet outdoor advertising.

The purpose of the campaign, is to launch the new product, and to help create increased awareness about The Money Shop and its range of products.

The ad was created by us written by Alex Fraser, art directed by Richard Payne and directed by Morgan Hutchins through RSA.

Ian Stewart, Director of Marketing at The Money Shop, commented: ‘Cogent demonstrated a strong understanding of our sector, bringing a fresh creative approach that we’re convinced will help effectively position and evolve The Money Shop brand’.

Richard Payne, our Creative Director, said, ‘Working with The Money Shop has shown us that they treat their customers fairly and we really wanted this aspect of the brand to come across in our work. This is about creating a voice for the brand that talks to customers in a positive, empathetic way.’