ABOUT

Having created online retailer Nod and a Wink’s brand and e-commerce website from scratch, the client entrusted Cogent to create an advertising campaign to raise awareness of its sports bra offering. The brand’s tone is playful and fresh and the target audience for this brief was younger women (in particular students at sports clubs and sporting universities) – so we set about producing a campaign featuring three empowered heroines (albeit with a slight problem) that would make them smile but also appeal to their sense of style.