ABOUT

The Samaritans’ message is a simple one – we’re here for you. If you’re in a hole, if you can’t see a way out or if you simply need guidance, the Samaritans are only a phone call away. The versatility of bus ad formats means they lend themselves perfectly to a campaign communicating this message through simple, understated line drawings. For example, with a little creative thinking, the dip of a T-side can become an inescapable pit – just how someone who’s suffering from depression might feel. Inescapable, that is, but for the ladder offered by the Samaritans. And a superside can become a vast expanse of darkness in which someone can easily become lost, save for the beacon of light that the Samaritans represents to those in need.

Many people in need of help, particularly young males, tend not to go looking for it. This is why it’s great to take the message out to them – on a mobile format that literally drives right to the heart of the local community.