Cogent
Meriden
ABOUT
Single-use plastic packaging is a serious problem for the planet. But it’s easy to forget when you’re doing your everyday shopping. 90% of people are more likely to remember a funny ad. So we used humour on social to fight the serious. Creating an evil corporation run by plastic-loving supervillains, who find their reign under serious threat… from cardboard.
A lot of love went into designing, creating and animating the characters. And we even rehearsed the action ourselves, which you can see for a small fee.
Back to Beyond the Box - Plastic Corp project
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan