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We developed a high-impact advertising campaign to attract Britain’s biggest tech companies and digital entrepreneurs to Birmingham.

The Marketing Birmingham campaign, based in the heart of Tech City, Old Street seeks to encourage ambitious digital firms from Shoreditch to look to Greater Birmingham as the first choice to expand and grow their business.

Neil Rami, chief executive of Marketing Birmingham, said: “There’s no reason why Tech City should suck in all the attention and investment from Government. If Britain wants to compete in the global tech economy, we must unleash the power of regional cities like Birmingham.”

Our creative director, Richard Payne said: “We used elements of coding language as part the campaign to resonate with the local tech community and create standout. The campaign highlights how Birmingham is a key destination for businesses.”

The advertising takeover of Old Street Station marks the beginning of two months of campaigning, spanning outdoor, online and key speaker events and is supported by 4, 6 and 12 sheet posters in Old Street Station, 6 sheets around the Shoreditch area and online banners in key tech titles such as Media IQ, wired and Adconion.