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We joined creative forces with the acclaimed Aardman Animations to launch a major national Spring TV campaign for Hozelock, the UK’s leading supplier of gardening products.

The ‘Your Garden Loves Hozelock’ campaign stars an animated worm, full of the colour, personality and humour associated with the much-loved Aardman characters. The 20 second advertisement unveils the brand new 4-in-1 Flexi Spray by revealing how its flexibility matches that of the Hozelock worm using the strap line ‘...So flexible your garden will love it.’

Simon Davies, Group Marketing Director at Hozelock said: "The Flexi Spray takes gardening to another level – reaching out to families and those new to gardening. We want to appeal to a younger audience who are looking for multi-purpose and innovative watering options to help fulfill their gardening needs, quickly and effectively. With this in mind we were looking for an advertising campaign which created a sense of fun along with illustrating the core features of the product.”

The campaign launches on Easter Bank holiday on iTV and satellite channels across the UK until the end of May.
Mike Phillipson, our CEO, explains: “The campaign is a great team production between ourselves, Hozelock and Aardman Animations. It’s been fascinating to match our creative qualities with an organisation internationally recognised for its own creativity. The resulting campaign is one all parties should be very proud of, and will undoubtedly be a valuable component of the Hozelock Flexi Spray promotion.”

The TV campaign forms part an integrated digital, e-marketing, press and PR programme being delivered by us.