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We have launched two international websites in quick succession for equestrian brands Dublin Clothing and WeatherBeeta. The new websites, which are fully responsive, have been designed and developed to deliver content in a simpler way, improving the user journey and ultimately enhancing the customer experience.

The sites have initially launched in both the UK and US markets with Australia and New Zealand set to follow suit early next year. This new website solution not only delivers a range of improved customer features, but also provides the ability for content to be maintained and updated locally in market.

Doug Walker, Chief Marketing Officer at WeatherBeeta commented “We’re delighted with the new websites and the response from our customers has been fantastic. We now have a much better understanding of how people use our sites and Cogent have worked closely with our team to ensure that the solution meets our business requirements.”

Mike Philipson, our CEO said, “We’re delighted with Dublin Clothing and WeatherBeeta’s reactions, and more importantly their customers’ reactions to the new websites. By working together closely with Doug and his team we were able to ensure that the new website delivers the features both Dublin and WeatherBeeta require.”