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Land Rover Experience recently appointed Cogent Elliott to develop creative for their Halewood Manufacturing Tour, the site where Range Rover Evoque and Freelander are produced.

Following insight received from customer feedback surveys regarding the existing tour, Land Rover found that in order to increase the tour’s popularity, the creation of new display material was needed. The aim was to create an educational and engaging tour which not only embodies Land Rover’s brand values but which could compete with other attractions in Liverpool.

Cogent was briefed to develop creative for the tour around key ‘Stopping Points’ where the guide would pause with the guests. These points should be ‘Halo-like’, clean, bright, robust environments for the guests to stop at within the busy Manufacturing plant. The biggest challenge was to clearly articulate the complex manufacturing information in an interesting and logical way, to educate but not overwhelm the visitors.

Working closely with production partners Cogent created and delivered a suite of ‘Stopping Points’ that exceeded the expectations of our client. Combinations of inspirational design and stunning production materials have led to the agency being briefed to develop the next Manufacturing tour in Solihull.