ABOUT

The 2014 Fifa World Cup is the biggest event of this year's sporting calendar. 20 million UK viewers watched the 2010 World Cup Final, and Brazil 2014 promises to be just as big. Estimated to be worth £150m to high street bookmakers, Coral want to maximize their share.

The World Cup is bigger than football and it is not just football fans that are World Cup fans. A World Cup bet is a statement of a fan’s belief in their own opinion. Literally, putting their money where their mouth is.

Coral brand ambassador, ex-international and current Talk Sport pundit, Alan Brazil, is the perfect World Cup fit.

Leveraging the inherent pun of his name to create a humorous lifestyle campaign in retail and digital channels that places betting at the heart of enjoying the World Cup. In addition, the retail partnership with Wickes stores has extended reach and driven reciprocal footfall.