ABOUT

As part of their support for officers policing Glasgow 2014, Police Mutual created ‘Pop-up Stations’ in rest and change halls. Here, they would offer all kinds of useful services like phone charging points, chill-out zones and the like (not to mention advice on their vast range of exclusively-for-police finance products, of course). Our task was to create a simple communication to go in police publications throughout the country that caught the eye of officers about to be deployed to the Games, telling them to look out for the Pop-up Stations and conveying the organisation’s brand values of always being there to lend a hand.