ABOUT

Greenpeace is an independent global campaigning organisation that relies entirely on donations from individuals. These vital funds allow them to defend the natural world and champion environmentally responsible solutions.

A big challenge for Greenpeace is to encourage ordinary people to part with their hard earned money on a regular basis to ‘help save the planet’.

We helped develop a new commited giving product, LiFE, to encourage more people to sign up to regular, monthly donations specifically for supporting their campaign against deforestation.

We created a stunning communications package for the product – from the logo and overall identity to UEX and design for the LiFE area of their site ( donate/life?PromoParam=4E085) that, through its compelling visual design, is helping to raise hundreds of pounds worth of additional funds.

The clever thinking behind all elements of the creative - from the imagery through to visual cues to enhance the user journey - have resulted in an amazing immersive experience, visually appealing to everyday people to play their part by becoming a Greenpeace LiFE supporter