CODEA STUDIO Barcelona

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Creative direction and production for the Puma 180 sneaker campaign. Based on the rebellious and anti-establishment attitude of skateboarding, we favoured collage as a main language. By doing so, post-production was pretty much handcrafted and filled with ripped paper, manual textures and lo-fi details.
In these times where everything feels more digital and artificial than ever, going fully analog seemed like the best (and most fun) way of tackling the assignment in an unconventional way.

MADEIT CREDITS

PUMA 180 Campaign

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