
CODEA STUDIO
Barcelona
ABOUT
Creative direction and production for the Puma 180 sneaker campaign. Based on the rebellious and anti-establishment attitude of skateboarding, we favoured collage as a main language. By doing so, post-production was pretty much handcrafted and filled with ripped paper, manual textures and lo-fi details.
In these times where everything feels more digital and artificial than ever, going fully analog seemed like the best (and most fun) way of tackling the assignment in an unconventional way.