ABOUT

Our work with Washington's pro football franchise started at the very beginning of their rebranding journey, as we navigated the challenging transition away from their original moniker.

In the summer of 2020, the team's ownership finally decided to rethink their entire identity and partner with Code and Theory on an interim brand: Washington Football Team. With all the uncertainty swirling around the team, this name focused on unity within Washington, and leaned into our campaign messaging, 'No Name but Team.'

Beginning the following year, we kicked off a new name and full transformation to a more permanent title – a journey that resulted in the powerful, resounding team we know today: the Washington Commanders.