We were tasked to meet and design for today's regional sports fanatic. To create an app experience that upholds and celebrates the wealth of editorial and media resources at NBC Regional Sports disposal, and to create a totally user-centric, Fan-First experience. This experience should adapt fully to the user's context, mobile and tablet. We took the concept of full team immersion and used it to drive our strategic experience. The My Teams app is strategically based on 3 pillars: Adapt to Our Users, Be Fan First and Be a One Stop Shop. These pillars combined allow users to become fully immersed in their team and community.