ABOUT

We created a campaign that personifies now. NOW is demanding. NOW has its own needs. NOW shouts, juts, bucks, bruises and insists on change. But for those who face it, NOW also presents new opportunities.

Xerox can help businesses digitize analog processes to draw new ideas from data—enabling leaders to make decisions that are proactive, not reactive. With information accessible in new ways and workflows more automated, companies can power up the truly flexible workforce that NOW requires. Finally, Xerox can help companies personalize customer experiences, both in person and online—at scale.

As a company, Xerox needed to communicate this breadth of solutions, with creativity, empathy and urgency. Because its people, products and services can help businesses of all sizes to look NOW in the eyes and make it work.