ABOUT
Align is a pen inspired by the German Gestalt psychology on the theories that explain how the human mind tends to organize information intuitively. We aimed to create an object that uses intuitive impulses of the human behavior to operate its mechanism while changing its appearance when used. The result is an exquisite pen that breaks away from the standards of the market, an elegant sculptural object that contains an innovative mechanism.
The pen´s body is divided into three parts, being the middle one unaligned with the rest when the pen is closed. To use the pen you only need to follow your instincts and align this middle part with the rest of the body. This will leave the back part of the pen unaligned. To close the pen you will need to align this back part again to its original position.
MADEIT CREDITS
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AMAEZONIAClient -

ATD Travel ServicesClient -

Patrick and Charlene PejaClient -

YCNClient -

StewartClient -

Sky Betting & GamingClient -

NikeClient -

Science Museum GroupClient
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Ogilvy Cape TownAgency -

Havas LondonAgency -

MS ~ Magdart ~ Design StudioAgency -

Interscope RecordsAgency -

Hitchcock MichalskiAgency
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BCQgroupPrinting -

CarlosArtist -

Carlos CenozIllustration -

Cat WallBrand writer -

George RandleWebsite development -

Jo LeonGraphic Designer -

Matt BogustPackaging Solution -

matt masonManaging Director - Chocolate Ltd -

Nick TsolkasProduction -

Philip Doyne-DitmusExperiencial -

[email protected]Artist -

Shelley HoranPhotographer -

Ben MarshallStudio Manager -

StewartPhotography Agent -

Phil CrispManaging Director & Creative Lead -

PeterCreative Artworker -

Manjeet GillCreative Team -

Getty ImagesExperience Director -

Mark BenhamArtist -

ATD Travel Services -

HasbroRights Holder -

DisneyClient -

Leith MansourSpecialist -

Rekha GartonPhotographer -

Coco LombarteSenior Designer -

Coco LombarteSenior Designer -

Gleb ToropovSenior Marketing Designer -

Emma ReinJunior Graphic Designer/Graphic Design Intern -

Abby GrayAccount Manager -

Scott BodieSenior Marketing Specialist, Digital -

Scorch London -

Raj MaherGraphic Designer, Art Direction, Photographer, C -

Maja SmiejkowskaPhotographer//Retoucher//Picture Editor -

Clara LawesSales Associate -

Lina KukulskeCreative Director -

Greg HughesVFX artist -

ReubenCreative Team - Art Director -

Thomas ManningJunior Creative -

Paul FosterSenior Director Creative Imagery -

David BornDirector - Born Licensing -

Kate RourkeSales -

Jacqueline BourkeSenior Manager, Creative Insights & Planning -

Clementine BernhardtMarketing Manager -

MS ~ Magdart ~ Design StudioBranding Agency -

MS ~ Magdart ~ Design Studio -

Maddy CalessArtworker -

Isabel CrauseCreative Group Head & Copywriter -

Ben MarshallDirector -

Edward DaltonCreative Director -

Edirn AlternCreative Director -

North Kingdom Design & Communication ABDigital Agency -

Amie LewisProduct Development Manager -

Jason WellsTechnical Specialist -

Patrick LawlorMotion Graphics Designer -

Julian SmithGlobal Chief Strategy Officer RB -

Geraldine FournierAccount Manager -

Emma PrendergastAccount Director -

L.A. RonayneCreative Director -

Datch DatchensCreative / Copywriter -

Damian DentPicture Researcher -

Ollie DearnPR & Marketing Director -

Kimmy Lee -

Wybe MagermansDirector of Growth -

Ben MaySenior Marketing Manager -

Paige McCrenskyVP Sales Marketing & Brand Communication -

Frances WainAccount Director -

Wensy AntoliSenior Creative Producer/Strategist -

Oscar F. ChuynIllustrator -

Matthew McKibbenPR Manager -

Jenna AttardiCommunications Manager -

Maciek MichalskiCreative Director / founder -

Robert DuncombePhotographer -

Marc CarrenaManager Sports Assignments -

Rob JoynerSenior Designer -

Kirsty DharmaratneAccount Manager -

Paul GraingerProduction -

Issy RawsonSenior Account Manager -

Jack WyattAccount Director -

George WheelerStrategist -

Yang RutherfordBranding Agency -

James FlintDesign Director -

Stewart TaylorArtist -

Alixe LobatoCreative Director -

Paul FosterSenior Director Creative Content -

Thalita MolinaArt Director -

Jaime SteigerCreative Director -

Todd LeachPartner -

Natacha FernandesSenior Designer -

Christine KuDesigner -

Something ElseLead Agency -

Cori DuffAccount Executive / Producer -

Dominic SanchezInteractive Designer -

Greta Garda FuentesSr. Interactive Designer -

Mary Rose GomezAccount Manager -

Carlyle LaurinoProduction Head
Back to Align project
Paolo D'Ippolito
Freelance furniture and product designer, R.FYamakawa, FiammettaV, Pirondini, Zad Italy
Italy