Coca-Cola London

ABOUT

Delta Sigma Theta Sorority Inc. is a historically black sorority with chapters worldwide.
For their 55th convention, they had it in Atlanta. Deltas at Coca-Cola wanted roll out
the red carpet for their sorors.

This one was special to me because I am a Delta.

108 years ago, our founders planted seeds to a Garden that has now grown world-wide.
No matter what chapter a Delta crossed, her roots remain the sameWe created the Coca-Cola Refresh Garden to give sorors a place to relax and sample our portfolio of drinksIn our garden, we wanted to create a way to allow for sorors that were not able to travel to Atlanta to
take part in the event as well as show their appreciation for another soror by giving her,her flowers.Deltas could post a picture using the hashtag #RealDSTMagic, and it would appear on one of the screens in the gardenWe made sure that everything was purposeful...even our collateral. We combined an illustration of the sorority’s flower with the iconic Coke bottle. ( Our sorors at Coke wanted us to use their commemorative bottle design. This was special because the clients got to help make something that went into the garden.)

Contributor:

Coca-Cola has been a Contributor since 25th November 2015.

Invite x3

Coca-Cola x Delta Sigma Theta

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