ABOUT

THE BRIEF
FourCentric engaged Clockwise mid-M&A to unify six acquired brands into a cohesive UK
procurement group and prepare the business for future sale. We built a scalable House of
Brands strategy: flexible enough to absorb further acquisitions, structured enough to
enable eventual consolidation under a single master brand.

DELIVERY
Rebrand rollout across nine businesses, covering brand identity, websites, sales collateral
and coordinated launch campaigns, keeping individual market positioning intact.

RESULTS
Scalable brand architecture aligned to M&A growth
Consistent market presence across the group
Clear pathway to a single master brand
Centralised marketing infrastructure ready for future acquisitions