ABOUT

Havaianas is a Brazilian brand of flip-flop sandals created and patented in 1962. It is currently owned by Brazilian manufacturing company Alpargatas S.A.. Inspired by Japanese zori sandals, Robert Fraser became the first to mass-produce flip-flops out of rubber.

The objective of this project was to create advertising materials for social media to create awareness of their entry into the Ghanaian slipper/flip flop market.

All designs were integrated with the casualness of the flip flop and the free spiritedness of the people of Ghana.